There has been a lot of hype recently about Pantene's 3 Minute Miracle Treatment which contains a 'super-conditioner' (or cationic surfactant) known as BTMAC (Behentrimonium Chloride). Pantene have described this in their advertising as a 'miracle' ingredient that 'forms the cornerstone' of their treatment.
Did you know that NEW Dove Therapy Conditioners not only contain this miracle BTMAC ingredient but also another super-conditioner, SDMA (Stearamidopropyl Dimethylamine). Dove spent years developing its new formulations, including studies to find the best combination of super-conditioners. While BTMAC is great for conditioning, Dove's BTMAC/SDMA is better across the combined attributes of conditioning, styling ability and long-lasting clean feel.
Women shouldn't have to fuss around with expensive hair treatments. They can experience Dove's hair miracle in every wash with new Dove Therapy - and for a fraction of the price.