As a Diamond Partner of the National Breast Cancer Foundation (NBCF) Mount Franklin is proud to support the 2007 Dove Star Walk by ensuring participants feel refreshed and hydrated for the duration of the walk. Mount Franklin is also turning pink for charity in October to try to raise a total of $250,000* towards the prevention and cure of breast cancer.
Mount Franklin's 'Positive Thinking - Love, Life, Hope' initiative will help raise funds for the NBCF through www.thewellofpositivity.com. For every positive message added to the well, Mount Franklin will donate $1** to the NBCF.
The Mount Franklin product range will raise awareness by turning pink in October, with the PET bottles featuring inspirational quotes from breast cancer survivors, whilst the shapely blue glass bottles, Mount Franklin Lightly Sparkling 250mls, will showcase NBCF Ambassador-inspired designs from popular Australian personalities and a survivor who have all been touched by breast cancer - NBCF Ambassadors Kim Watkins (9am with Dave and Kim presenter), Sara Groen (Channel 7 weather presenter), Bianca Dye (TV and radio presenter) and breast cancer survivor Amanda Maltabarow.
In addition to the NBCF Ambassador-designed bottles Mount Franklin has joined forces with Westfield's 'What's What' campaign to further the awareness and fund raising opportunities for the initiative. A stylish tote bag featuring the designs from Bianca Dye and Sara Groen will be available from September to November for $9.95 at selected Westfield Fashion Hubs, with all profits ($3.85 per bag) going directly to the NBCF.
So get positive during Pink Ribbon Month - help us reach our target of $250,000* for breast cancer research by adding your drop at www.thewellofpositivity.com
*Mount Franklin is donating $100,000 to the NBCF for 2007 to help get us off to a flying start. We need your help to raise the additional $150,000. **Up to $150,000