Back for a second year to show their dedicated support to the National Breast Cancer Foundation (NBCF), Australia's well- loved beauty brand, Dove is splashing a lick of pink back over its best sellers.
Alongside their existing ranges, Dove will offer consumers the chance to purchase pretty pink versions of their famous white beauty bar as well as the anti-perspirant roll-on and aerosol deodorant and the latest addition to the pink family - the Pink Body Wash.
“We're so pleased to move into our second year supporting NBCF. Breast Cancer is something that's very relevant to our consumer” says Fergus Kibble, Marketing Director, Dove. “Every year around 13,000 women in Australia are diagnosed with breast cancer, so Dove is really looking forward to helping raise awareness and funds to one day find a cure.”
Leonie Walton, Manager, Corporate & Campaign Marketing at NBCF continues, “Successful funding of new and innovative research by the NBCF would not be possible without the commitment of corporate partners such as Dove. As we move to answer the bigger questions about breast cancer and work towards finding both prevention and cure, the relationship between research and business organisations will ultimately bring about improved outcomes for women and their families in Australia. The NBCF and Dove have made this commitment through our partnership.”
So, in recognition of this great cause, be sure to get in store and pick up your new Dove Pink Body Wash, Beauty Bar, Anti-Perspirant Roll-on and Aerosol Deodorants and know you are doing your bit to help battle against breast cancer!